To create new apps in the Launchpad click on the rack icon, on "Apps" and then on the "Create new app" button.
App Details
Next, fill out the form. Additionally, you are able to add a short description, dedicate it to a specific department, upload an app icon, add labels, or add the app to a category.
Filling out the description offers more information on the app's functions.
The red star behind App title and URL marks this information is obligatory.
Information on "Translate to further languages"
The globe icon is only visible if you've purchased the Linchpin Suite as it's part of the package.
If you don't see it, you aren't able to translate the short description above the globe icon.